![]() ![]() Costs can fluctuate wildly through different seasons, holidays, or around special industry-only events.Ī classic example is Black Friday and Cyber Monday advertising. ![]() Okay, not actual data, but you get the idea. Running ads for flowers on July 15? $1.50Ĭost of ads for flowers on February 13? $99.99 Get smart, know what you’re up against, and make a plan to conquer. ![]() Be aware of what your competitors are doing, but don’t let that dictate how you run your ads. The key to keeping costs down and ROI high is to differentiate yourself from your competition. How’s your $50 a day Facebook ad budget lookin’ now? ![]() Opening a home goods store? Walmart spent $41 million on ads. Disney spent $213 million on Facebook mobile advertising in 2020. Launching a children’s toy business? Great. Also, yes, it will be more difficult when you’re up against ad giants. Yes, even the smallest businesses can succeed with Facebook ads. Here are a few examples from retail to illustrate how much costs can change even within the same sector. Your ad costs typically go up the higher your product price is, or how valuable the lead you’re trying to capture is.įor example, financial services are a lot more competitive than t-shirt businesses. Some industries are more competitive than others for ad space, which affects the cost of advertising. In this case, people interested in coffee, which could mean they follow coffee brands or Pages, have clicked on other coffee ads, or any other kinda creepy ways Facebook gathers intel on us.ĭid you know Facebook keeps a list of every user’s interests specifically for ad targeting? If not, you’re not alone - 74% of Facebook users also don’t know this.Īlmost a third of users say their list doesn’t accurately reflect them, but after checking mine, it’s hard to argue with data science like this:Īlthough, even supercomputers make mistakes:
0 Comments
Leave a Reply. |